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Poll: Voters Want Businesses to Stay Out of Politics and Cultural Debates
American Voters Also More Likely to Support Boycotts Against Companies Who Make Political or Cultural Statements
(Manitou Springs, CO—June 26, 2023) Summit.org, in partnership with McLaughlin and Associates—one of America’s most respected polling survey firms—is releasing the results of a recent national survey. Results were from a survey of 1,000 likely general election voters nationwide and was conducted June 15th through June 19th.
“Bud Light, Target, and the Los Angeles Dodgers have found out the hard way that huge numbers of their customers don’t support what they consider to be ‘woke’ values,” said Dr. Jeff Myers, President of Summit.org. “This poll shows how big the issue is: nearly three/fourths of Americans say they don’t like it when businesses weigh in on controversial issues, and more than half support boycotts of companies that take political or cultural stands. CEOs and companies have a choice to make: continue virtue signaling to the progressive left minority and in turn alienate most Americans, or return to doing what companies do best—staying in their lane and providing products and services their customers want.”
All interviews were conducted online; survey invitations were distributed randomly within predetermined geographic units. These units were structured to correlate with actual voter turnout in the general election. This poll of 1,000 general election voters has an accuracy of +/- 3.1% at a 95% confidence interval.
KEY INSIGHT: 73 Percent of American Voters With an Opinion on the Issue Say They Prefer Businesses That Stay Neutral on Political and Cultural Issues:
- 73 percent of voters with an opinion on the issue say they would prefer to shop at a business that stays neutral on political and cultural issues.
- 27 percent of voters with an opinion on the issue say they would prefer to shop at a business that takes public stands on political and cultural issues.
KEY INSIGHT: Voters With an Opinion on the Issue are More Likely Than Not to Support Boycotts Against Companies That Take a Political or Cultural Stand:
- 52 percent of voters with an opinion on the issue say they support efforts to boycott businesses that take public stands on political and cultural issues.
- 48 percent of voters with an opinion on the issue say they do not support efforts to boycott businesses that take public stands on political and cultural issues.
About Summit Ministries — Founded in 1962 Summit Ministries’ mission is to equip and support rising generations to embrace God’s truth and champion a biblical worldview. Summit’s iconic two-week conferences for young adults have trained tens of thousands of today’s business innovators, cultural influencers, government officials, and church leaders. Its books and training courses equip hundreds of thousands of people a year to be confident in biblical truth.
About McLaughlin & Associates — McLaughlin & Associates is a full service, nationally recognized market research and strategic services firm that specializes in public opinion research, media planning and buying services, and strategic consulting services. McLaughlin has analyzed and interpreted thousands of public opinion and market research studies and used this information to create successful outcomes for clients. The principles of McLaughlin and Associates have 40-years of successful political and corporate experience. John McLaughlin is the CEO/Partner and Jim McLaughlin is the COO/Partner.