Summit’s mission is to equip and support rising generations to embrace God’s truth and champion a biblical worldview.
Every position with Summit Ministries is essential to the ministry and its fulfillment of our mission. Therefore, every employee of Summit must be a Christ follower who (1) has accepted Jesus Christ as their Lord and Savior, (2) wholeheartedly agrees with Summit Ministries’ statements of faith and convictions, and (3) is actively growing in understanding and articulating the principles in these statements. Every employee must be able and willing to share the Gospel and Biblical worldview and to lead and/or participate in devotions, exhortation, and prayer.Head of Content Strategy
REPORTS TO: Director of Publishing and Content
CLASSIFICATION: FT/Exempt
PAY RATE: $80,000–$100,000 DOE
SUMMARY OF POSITION
The Head of Content Strategy drives ministry content marketing efforts to create content that helps students and parents understand their place in Godʼs true story of the world, experience transformation, and engage others with truth through relationships. This role is the key stakeholder in launching an initiative to reach one million parents with biblical worldview formation content across various media.
DUTIES AND RESPONSIBILITIES
- Own the responsibility of Summitʼs content marketing strategy—compelling audiences towards events, conferences, curriculum, books, web resources, graduate support, and more.
- Design, execute, and refine content strategies that align with organizational objectives and target audience interests across digital platforms, complementing print books.
- Manage, track, and oversee content expenses and report regularly on budget status.
- Responsible for expansion and reporting of content reach and success to executive leadership.
- Lead contributors, editors, designers, and production teams to produce cohesive, high-quality content. Ensure that all content meets brand standards and engages our audience effectively. Provide constructive feedback to writers and editors to enhance content quality.
- Utilize SEO best practices to enhance content discoverability. Leverage analytics tools to optimize content effectiveness, adjust strategies, and report on key metrics.
- Oversee content calendars, ensuring consistent messaging across all channels, including print publishing, curriculum, and events.
- Propose new ideas and strategies to enhance our content and books, both in presentation and distribution.
- Conduct research on audience needs, preferences, and trends in worldview formation content. Use analytics to understand and adapt content strategies for greater reach.
- Collaborate proactively with the marketing team to ensure content complements and enhances each customer journey and marketing team goals.
- Stay current with trends in Christian media and content marketing.
EDUCATION AND EXPERIENCE
- Degree in Marketing, Business, Journalism, Communications, or a related field; MBA or advanced theological degree preferred.
- 7+ years of experience in content strategy, content marketing, or editorial roles, preferably within Christian publishing or media.
QUALIFICATIONS AND SKILLS
- Holds a strong faith in Jesus Christ, grounded in the Holy Scriptures, and demonstrates integrity.
- Understands, embraces, and can clearly articulate a biblical worldview.
- Committed to Summitʼs mission, vision, and values.
- Agrees with Summitʼs statement of faith and convictions.
- Adapts to Summitʼs culture.
- Experience with project oversight, including managing staff and budgets.
- Strong understanding of audience engagement strategies for Christian parents.
- Understands the marketing channels for and the content consumption habits of Christian families.
- Familiarity with content management systems and analytical tools.
- Proven experience in SEO, content optimization, and analytics.
- Knowledge of UX/UI principles as they relate to content.
- Attention to detail and commitment to accuracy, quality, and on-time delivery.
- Experience with project management software.
- Excellent written and verbal communication skills.
- Mastery of the English language, especially in written form.
WORKING CONDITIONS
Primarily in an office environment. May be able to perform some duties remotely while working in regular communication and collaboration with the team.